Aleken Games’ Triviologies™ Products Among "Best in Show" at 2008 Summer NAMM

July 7, 2008

Aleken Games’ Rock and Roll Triviologies™ and Country Music Triviologies™ were in the “Best of Show” spotlight at the National Association of Music Merchants annual summer tradeshow recently held in Nashville, Tennessee.

Each day the annual tradeshow features professional development opportunities from start to finish, including the popular “State of the Industry” and “Best in Show” breakfast session and several retailer-focused sessions.

“A panel of retailers scours the show floor each year looking for the best new products,” said Dave Jahnke of Hal Leonard Corporation. “The dealers LOVED our accessory display which included the Rock and Roll Triviologies and Country Music Triviologies board games. The display was featured at the Best of Show session to about 600 people!”

“Hal Leonard distributes our games to the music instrument retailing industry and annually attends the Summer NAMM event,” explained Ken Eichstaedt of Aleken Games. “They are a great partner for us and are thoroughly enthusiastic about all of our products!”

About NAMM
The trade organization started in 1901 with 52 founding members and has since grown into an international association representing nearly 9,000 retailers and manufacturers of musical instruments and products from 85 countries worldwide.

Regarding this year’s event … “NAMM is grateful for the opportunity to provide the venue for both manufacturers and retailers who are ready to do business for a successful fall and holiday sales season.” said Joe Lamond, president and CEO, NAMM.

“We come together (annually) to celebrate the importance of local community music stores in this country, and the feedback tells us that many dealers found the business and education they were looking for.”

About Hal Leonard Corporation
Hal Leonard Corporation is a US music publishing company headquartered in Milwaukee, WI. It is the largest sheet music publisher in the world.

For more information about 2008 Summer NAMM, visit www.namm.org.
For more information about the Hal Leonard Corporation, visit www.halleonard.com

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